Lyra Parker Bodywork + Birthwork is a woman-owned business providing therapeutic massage with a particular focus in reproductive + digestive wellness, prenatal + postnatal care, as well as anxiety + pain relief.

Founder Parker Bray approached us in a growth period, with a desire to level up her brand. Her goals for the design were to look reputable, inclusive and grounded. She wanted a tone of softness, femininity, and groundedness. We created completely custom lettering for her wordmark, which embodied grounded and classic elements with curved softness. We brought in more approachability with some fun tagline elements as a way to share her mission.