an art-forward boutique hotel designed to inspire
QUIRK
Art-Forward Hotel
Quirk is a boutique art hotel brand whose flagship location is on a prominent corner of Richmond, Virginia’s Historic Arts District. The Quirk concept began as small local art gallery and has grown to have a second hotel located in Charlottesville, Virginia. Both hotel locations provide guests with a novel space to embrace and engage with local art, culture, and community.
Quirk brought us on to establish brand standards, re-design collateral, and create entirely new visual identities for the food & beverage spaces. Throughout the project we stayed loyal to (but expanded upon) the fresh, playful color palette, the boutique experience, and the focus on local art. In spring 2020 we completed the full scope of photography for the second hotel (pictured here) in Charlottesville designed by our Richmond studio neighbors, ARCHITECTUREFIRM.
SERVICES
Visual Identity Development + Collateral
Photography
WHAT THE CLIENT SAID
“It was such a pleasure working with Anna and Kate on branding for Quirk Hotel. They both listened to our needs and were able to hone in on the nuances of our brand. This important part of the process enabled us to create fresh new branding and implement guidelines to follow. Working with Palindrome was a wonderful experience from start to finish. They always had such thoughtful suggestions and were able to create beautiful branding that our hotel and restaurant are proud to use. Anna and Kate went above and beyond and made our project so delightful. I would highly recommend Palindrome!”
— KATIE UKROP, OWNER OF QUIRK HOTEL
