A graphic with a brown background featuring the words 'HAPPY COFFEE' in large, bold, cream-colored letters.

A happy, easygoing coffee roasting company focused on community.

happcoffeeroasters.com

HAPP COFFEE

Coffee Roasting Company

This Waynesboro-based coffee company came to us looking for a happy, community-driven brand for their new roastery. We wanted a warm and welcome tone to reflect their ethical practices and reliability. Ultimately, we settled on playful typography and earthy tones with vintage styles that were perfect for brand t-shirts, stickers and more.

SERVICES

Visual Identity + Collateral

Three white paper bags with colorful labels displaying coffee origin details, standing on a brown surface against a matching background.
Three coffee cups on gravel ground with shadows and sunlight filtering through trees.
A stylized orange shape with the word 'HAPPY' written inside in light blue letters on a light blue background.
Close-up of a person wearing a white t-shirt with green collar and the word 'HAPP' printed on it. The person's neck is visible with a gold chain necklace.
Close-up of green background with blue text that reads "HAPPY COFFEE ROASTERS."
Pattern of coffee shop logos and text with phrases like 'Happi Coffee' and 'Coffee Roasters' on a green background.
Teal background with the word "HAPP" in large, pink, uppercase letters, and smaller text beneath that reads "Coffee Roasters"
Person wearing a light green T-shirt with the words 'HAPP COFFEE ROASTERS' printed in brown on the chest, adjusting the collar with their right hand, with another hand pointing towards the logo.
Dark teal background with the text 'Happy Coffee Roasters' in light teal centered at the bottom.
A minimalist illustration of a small house with a front door and large windows, drawn with simple lines on a light background.
A pink background with the words 'HAPPY COFFEE' printed in large white letters.
Illustration of a molecular structure with the letters H, A, P, and P inside a stylized shape on a peach-colored background.
A package of coffee labeled 'HAPP Coffee' from Yirgacheffe, Ethiopia, against a pink background.
Design with a faded orange background featuring black circular text that reads "HAPPY POP COFFEE ROASTER WAYNESBORO."
A white coffee bag labeled 'HAPP Coffee' with details about its origin from Los Arroyos, Guatemala, and its process, elevation, tasting notes, and weight, placed on a light pink background.
A package of Happy Coffee, a Colombian whole bean coffee, standing on a pink surface against a pink background.