The pink gouse

a rustic yet refined restaurant bringing a new vision to high-altitude mountain cuisine

THE PINK GROUSE

THE PINK GROUSE

Restaurant

Just off the lobby of the Quirk Hotel in Charlottesville is a restaurant called The Pink Grouse. We needed the restaurant to have its own identity while also fitting into the overall Quirk brand, with similar playfulness and personality. In addition to a logo, we designed several additional touch points - business cards, postcards, and menus.

SERVICES

Visual Identity + Collateral

Three illustrated books with bird and animal cover art displayed against a pink background.
A table set for two with wine glasses, water glasses, silverware, a small vase with flowers, and pink velvet chairs in a restaurant with dark blue wall panels.
Line drawing of a bird, possibly a pheasant, on a beige background.
A dining room with a wooden table set with glassware and napkins, surrounded by pink upholstered chairs, walls decorated with framed artworks of ducks, and a wooden shelf filled with wine bottles.
A menu on a pink folder with black text, including sections for small plates, large plates, entrees, side dishes, and pasta, with a light gray background.
A pink and white illustrated drink menu featuring two turkeys, one with its beak open and the other with a calm expression, set against a pastel background.
A modern restaurant dining area with a long blue velvet banquette, pink upholstered chairs, and tables set with glasses and cutlery.