LYRA PARKER

MASSAGE AND BODYWORK FOR THE BIRTH YEAR AND BEYOND

Parker Bray came to us in a growth period — an established practitioner in therapeutic massage, reproductive and digestive wellness, and prenatal and postnatal care, ready to look as reputable as her work. But this isn't a brand that could lean on typical "wellness industry" cues. The work itself is intimate, sometimes vulnerable — anxiety relief, birthwork, pain care — and the identity needed to hold that without ever feeling clinical or cold.

So we built a completely custom wordmark: hand-lettering with enough curves to feel soft but enough structure to feel grounded — the visual equivalent of a steady hand.

SERVICES

Visual Identity + Collateral