A plant with green leaves and pink and white flowers in the foreground, a wall with a fire alarm and a door in the background, and pink text that reads 'QUICK HOTEL' overlaid on the image.

an art-forward boutique hotel designed to inspire

QUIRKHOTELS.COM

QUIRK

Art-Forward Hotel

Quirk is a boutique art hotel brand whose flagship location is on a prominent corner of Richmond, Virginia’s Historic Arts District. The Quirk concept began as small local art gallery and has grown to have a second hotel located in Charlottesville, Virginia. Both hotel locations provide guests with a novel space to embrace and engage with local art, culture, and community.

Quirk brought us on to establish brand standards, re-design collateral, and create entirely new visual identities for the food & beverage spaces. Throughout the project we stayed loyal to (but expanded upon) the fresh, playful color palette, the boutique experience, and the focus on local art. In spring 2020 we completed the full scope of photography for the second hotel (pictured here) in Charlottesville designed by our Richmond studio neighbors, ARCHITECTUREFIRM.

SERVICES

Visual Identity Development + Collateral

Photography

Set of white stationery items including a letterhead, an envelope with a flap, and a postcard, all with pink text and accents, on a pink background.
Business cards and a pink paper with the text 'QUICK' and 'HOTEL' printed on it, placed on a white and light pink background.
Pink background with a diagonal shadow and the text 'QUIRK HOTEL' repeated in a pattern.
A modern bathroom vanity with a large backlit mirror, a white countertop, a wooden cabinet with open storage for rolled white towels, a chrome faucet, and decorative items including a vase with white flowers and pink trays.
A round teal table with a glass vase of pink and white flowers, surrounded by pink upholstered chairs, near a window with brick wall outside.
A bedroom with a blue nightstand, a white bed with white pillows that have red stitching, a colorful abstract watercolor headboard, a gold and black table lamp, pink flowers in a glass vase, and a pink alarm clock on the nightstand.
Modern hotel lobby with white curved arches, reception desk, orange and beige couches with floral pillows, black coffee table, plants, and abstract artwork on the wall.
Modern living room with a split-colored wall, TV, side table, armchair, pink table lamp, framed art, and decorative items.
Two rectangular cards standing upright on a neutral background. The left card is dark grey with pink text that reads "QUIRK HOTEL." The right card has a pink floral pattern with a white circular logo containing the letter "Q".
A white printed sign with pink and black text on a pink wall, providing hotel policies and amenities information.

WHAT THE CLIENT SAID

“It was such a pleasure working with Anna and Kate on branding for Quirk Hotel. They both listened to our needs and were able to hone in on the nuances of our brand. This important part of the process enabled us to create fresh new branding and implement guidelines to follow. Working with Palindrome was a wonderful experience from start to finish. They always had such thoughtful suggestions and were able to create beautiful branding that our hotel and restaurant are proud to use. Anna and Kate went above and beyond and made our project so delightful. I would highly recommend Palindrome!”

— KATIE UKROP, OWNER OF QUIRK HOTEL